AABRI Spring 2021 Virtual Conference
Virtual Conference Registration #: S21VC023

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Title:        From gifts to greatness: a case study of Tito’s Handmade Vodka
Authors:  Landon H. Middleton, The University of the Incarnate Word;
                 Ryan Lunsford, The University of the Incarnate Word:


MANUSCRIPT
Virtual Presentation:
Author Biography:

Landon H. Middleton

Landon Middleton is currently pursuing a Doctor of Business Administration (DBA) from University of the Incarnate Word in San Antonio, Texas. He holds a Bachelor of Science in Economics (Texas A&M University) and a Master of Business Administration (Wayland Baptist University). Landon works at a Fortune 100 company in the banking and insurance industries as a Senior Analyst, managing the company’s real estate portfolio. Landon also holds credentials from Scaled Agile as a Scaled Agile Framework (SAFe) Program Consultant (SPC), SAFe Scrum Master, and SAFe Agilist. He uses the skills acquired from these credentials to foster Agile practices and coach teams in Agile methods.

Ryan Lunsford

Dr. Ryan Lunsford joined the University of the Incarnate Word in 2010 and currently serves as Professor of Management and Chair of the Doctor of Business Administration. Professor Lunsford received his Bachelor of Science and Master of Business Administration degrees from The Texas A & M University System. He continued his graduate training at The University of Texas at Dallas where he earned both the Master of Science and the Master of Arts degrees building upon his international graduate university studies at The University of London and The London School of Economics. In 2006, having completed his dissertation examining the marketing of home education, he earned the Doctor of Philosophy in Management. Professor Lunsford teaches a variety of undergraduate, graduate, and executive courses both online and on-ground. Previously, Dr. Lunsford was Dean at the Keller School of Graduate Management in Phoenix, Arizona and Assistant Professor of Marketing and Founding Director of the Executive MBA Program at the Ken Blanchard College of Business at Grand Canyon University. Prior to academia, Professor Lunsford served a Dallas/Fort Worth non-profit educational corporation for five years as Director of Strategic Management. lunsford@uiwtx.edu



Supplementary Materials

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Author Email Address

Landon Middleton - lmiddlet@student.uiwtx.edu

Ryan Lunsford - Lunsford@uiwtx.edu

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