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Journal of Management and Marketing Research
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ISSN: 1941-3408 Online
This journal is listed in the Cabell's Directory of Publishing Opportunities with an initial acceptance rate of less than 20%.
The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing. Any topic related to management or marketing is appropriate for publication consideration in the journal.
JMMR is published by the Academic and Business Research Institute. Please see www.aabri.com/procedures.html for AABRI journal submission procedures.
Click on the manuscript name below to read the articles from the Journal of Management and Marketing Research . All articles are published in PDF format and require a PDF reader. Download free Adobe PDF reader.
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Volume Six
Effective customer relationship management of health care: a study of hospitals in Thailand, Bunthuwun Laohasirichaikul, Siam University; Sirion Chaipoopirutana, Assumption University; Howard Combs, San Jose State University.
Human resource management policy and practice issues and medical marijuana, Gerald Calvasina, Southern Utah University.
Chinese and U.S. consumers’ perceptions of the effectiveness of celebrity athlete endorsers, Allen Schaefer, Missouri State University; R. Stephen Parker, Missouri State University; Diana Haytko, Florida Gulf Coast University.
Diffusion and experience curve pricing of new products in the consumer electronics industry, Tarique Hossain, California State Polytechnic University, Pomona.
Aligning program offerings and academic research with business needs for closely held business, Stephen Betts, William Paterson University; Mahmoud Watad, William Paterson University; Elizabeth McCrea, Seton Hall University.
Entrepreneurial intuition, an empirical approach, Frank La Pira, ESC St Etienne, France.
Formal and informal surveillance and competitiveness of shopping centers in Nordic countries, Sami Kajalo, Aalto University; Arto Lindblom, Aalto University.
Strategic alliances with competing firms and shareholder value, Candace Ybarra, Chapman University; Thomas Turk, Chapman University.
Volume Five- June, 2010: (order printed edition)
The worth of sport event sponsorship: an event study, Jin-Woo Kim, The University of Texas at Arlington.
Cerveceria Cauhtemoc-Moctezuma: selecting countries for a global expansion effort, Richard Connell, University of New South Wales at the Australian Defense Force Academy.
Constructive deviance: striving toward organizational change in healthcare, Dana Robbins, The University of Tampa; Bella Galperin; The University of Tampa.
Strategic human resource management, small and medium sized enterprises and strategic partnership capability, Olumide Ijose, Slippery Rock University of Pennsylvania.
Evolution and development of metro-casinos, Denis Rudd, Robert Morris University; Richard Mills, Robert Morris University; Stanko Racic, Robert Morris University.
Linking marketing activities to shareholder value: philosophical and methodological issues, Jin-Woo Kim, University of Texas at Arlington; Michael Richarme, University of Texas at Arlington.
The role of leadership between the employees and the organization: a bridge or a ravine? -an empirical study from China, Pan Jing-zhou, Qufu Normal University; Zhou Xiao-xue, Qufu Normal University; Zhou Xia-qing, Jinan Engineering Vocational Technical College.
Hospital management reform: a step to healthcare reform, R. Peter Heine, Stetson University; E. Nick Maddox, Stetson University.
Indoor multimedia network model and remote control in e-advertising in international business; Mislav Šimunic, University of Rijeka, Croatia; Elvis Mujacevic, University of Rijeka, Croatia, Ljubica Pilepic, University of Rijeka, Croatia.
Numbers, quantification, and the amplification of weak strategic signals; John Mankelwicz, Troy University – Southeast Region; Robert Kitahara, Troy University – Southeast Region.
M and A performance improvement: A non-traditional view; Richard Connell, University of New South Wales at the Australian Defence Force Academy.
Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures; Yuvay Jeanine Meyers, Howard University.
Volume Four - March, 2010: (order printed edition)
Founder human capital and small firm performance: an empirical study of founder-managed natural food stores, Gerry Segal, Florida Gulf Coast University; Dan Borgia, Florida Gulf Coast University; Jerry Schoenfeld, Florida Gulf Coast University.
Preparing the next generation for the family business: relational factors and knowledge transfer in mother-to-daughter succession, Nancy Higginson, Fort Lewis College.
Understanding total cost ownership issues from a value analysis perspective, Harash Sachdev, Eastern Michigan University.
Propositions for investigating adoption and diffusion of the magnet hospital concept through the lenses of organization theory, Tom Sanders, University of Montevallo.
Circadian rhythms and their effects on advertising recall , Nora Martin, University of South Carolina; Diane Prince, Clayton University.
The millennials and money management, B. Andrew Cudmore, Florida Institute of Technology; John Patton, Florida Institute of Technology; Kemble Ng, Florida Institute of Technology; Charles McClure, Florida Institute of Technology.
E-personalization and online privacy features: the case with travel websites, JungKook Lee, Indiana University Purdue University Columbus; Xinran Lehto, Purdue University.
The Choice between Front-Loaded and Rear-Loaded Coupons for New Brands, Rong Chen, Tsinghua University; Xue Bai, Tsinghua University; Feng He, University of Science and Technology Beijing.
Employer obligations versus fulfillment and the effects on organizational citizenship and innovative work, Sandra Newton, Sonoma State University; Linda Nowak, Sonoma State University.
Marketing practices of hotels and resorts in ChiangMai: a study of products, pricing, and promotional practices, Chonlada Sangkaworn, Ramkhamhaeng University; Bahaudin Mujtaba, Nova Southeastern University.
A comparison of the validity of interviewer-based and online-conjoint analyses, Andreas Klein, University of Duisburg-Essen; Katrin Nihalani, University of Duisburg-Essen; Krish S. Krishnan, Indiana University of Pennsylvania.
Infusing value: application of historical management concepts at a modern organization, Andrew Clem, Nova Southeastern University; Bahaudin Mujtaba, Nova Southeastern University.
Volume Three - January, 2010: (order printed edition)
Converse’s Breaking-Point Model Revised, Steven Anderson, Austin Peay State University; John Volker, Austin Peay State University; Michael Phillips, Austin Peay State University.
Ethnography in Product Design - Looking for Compensatory Behaviors, Paul Skaggs, Brigham Young University.
What Management and Quality Theories Are Best for Small Businesses?, Mildred Golden Pryor, Texas A&M University-Commerce; Leslie Toombs, University of Texas at Permian Basin; Donna Anderson, Texas A&M University-Commerce; J. Chris White, ViaSim.
Public Administration and Economics: Twin- Sciences That [Should] Go Together for Rounded-Knowledge?, Mashupye Herbet Maserumule, Tshwane University of Technology, Soshaguve Campus, South Africa; Polly Mashigo, Tshwane University of Technology, Ga-Rankuwa Campus, South Africa.
Elvis: Dead and Loving It - The Influence of Attraction, Nostalgia, and Risk in Dead Celebrity Attitude Formation, Robert D. Evans, Jr., Texas A&M International; Phillip M. Hart, University of Memphis; John E. Cicala, University of Memphis; Dan L. Sherrell, University of Memphis.
States, firms, and the structure of market risk, Barbara Weiss, The University of Tampa.
Fragrance in the workplace: what managers need to know, Christy De Vader, Loyola University of Maryland.
The case for rail transportation of hazardous materials, H. Barry Spraggins, University of Nevada, Reno.
Does level of education influence psychological traits? Evidence from used car entrepreneurs, Donatus Okhomina; Fayetteville State University.
The impact of contingent time off on productivity in a small manufacturing environment, Diane Lockwood, Seattle University; Colette Frayne , California Polytechnic State University, Harriet Stephenson, Seattle University.
An empirical investigation of the adoption behavior of technological service innovation, David Smith, Palm Beach Atlantic University; Edgar Langlois, Palm Beach Atlantic University; Marius Lazau, Palm Beach Atlantic University.
Designing for knowledge worker retention & organization performance, Klara Nelson, The University of Tampa; Joseph E. McCann, Jacksonville University.
Volume Two - May, 2009: (order printed edition)
DIVERSITY IN WORKPLACE CAUSES RISE IN UNIQUE EMPLOYEE BENEFITS AND CHANGES IN CAFETERIA PLANS, Gayle White, Southern Arkansas University.
The Transitions of Managers into Newly Acquired Organizations, Donnie Smith, California State University - Fullerton.
Examining Role Model and Information Source Influence on Breed Loyalty: Implications in Four Important Product Categories, Paul Clark. Indiana State University; Jay Page, Mississippi State University.
Category Width and New Household Technology Adoption: Developments of the Measures, Donald W. Eckrich, Ithaca College; Michael McCall, Ithaca College.
THE STRUCTURE OF ONLINE MARKETING COMMUNICATION CHANNELS, Robert Owen, Texas A&M University-Texarkana; Patricia Humphrey, Texas A&M University-Texarkana.
Measuring the Emotional Quality of Products: How Entrepreneurial Firms Can Efficiently and Effectively Improve New Product Development Practices, Brooke Envick, St. Mary’s University; Eileen Wall-Mullen, St. Mary’s University.
How Religion Has Embraced Marketing and the Implications for Business, Ann Kuzma, Minnesota State University, Mankato; Andrew Kuzma, Yale University; John Kuzma, Minnesota State University, Mankato.
Determinants of Booster Seat Usage: What Makes Parents Commit to Using Booster Seats On A Regular Basis , M. Meral Anitsal, Tennessee Tech University; Ismet Anitsal, Tennessee Tech University; Kevin Liska, Tennessee Tech University.
A Conceptual Framework for Designing Localized Business Websites
, Ali Al-Badi, Sultan Qaboos University, Al-Khoud, Sultanate of Oman; Syed Naqvi, Sultan Qaboos University, Al-Khoud, Sultanate of Oman.
The Impact of Crime on Business: A Model for Prevention, Detection & Remedy
, Martin Bressler, Houston Baptist University.
Runway Incursions: Airport Movement Area Driver Training Demographics Suggests Revisions to Airport Driver Training Methods, William Rankin, University of Central Missouri; John Cokley, University of Queensland.
Role of Relationship Marketing in Competitive Marketing Strategy, Nagasimha Kanagal, Indian Institute of Management, Bangalore.
Volume One, December, 2008: (order printed edition)
Green Advertising and Environmentally Responsible Consumer Behaviors: Linkages Examined, Diana L. Haytko, PhD, Missouri State University; Erika Matulich, PhD, University of Tampa.
The Economic Impact of Women-Owned Businesses in
Northeast Florida, Hassan Pordeli, Jacksonville University; Gordon McClung, Waynesburg University; Gwen Martin
Center for Women Business Research.
Personal Liability and Human Resource Decision Making, Gerald E. Calvasina, Southern Utah University; Richard V. Calvasina, University of West Florida; Eugene J. Calvasina, Southern University.
Team-Based Approaches to Compliance with Section 404 of the Sarbanes-Oxley Act, Lois Bryan, Robert Morris University; Michael Yahr, Robert Morris University; Daniel Rota, Robert Morris University.
Factoring for X: An Empirical Study of Generation X’s Materialistic Attributes, Nora Martin, University of South Carolina; Diane Prince, Clayton State University.
Individual Differences and Workplace Spirituality: The Homogenization of the Corporate Culture, T. Winters Moore, East Tennessee State University.
Reactions to Different Levels of Personalization of Feedback: Moderating Effect of Individualism, Feruzan Syrus Irani, Auburn University.
Utilizing the Organizational Leadership Assessment
as a Strategic Tool for Increasing the Effectiveness of Teams within Organizations, Justin Irving, Bethel University.
Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives, Marvin Lovett, University of Texas at Brownsville; Irma Jones, University of Texas at Brownsville.
IMPACT OF ORGANIZATIONAL SIZE MEASURES ON RELATIONSHIP BETWEEN ORGANIZATIONAL INEFFICIENCY AND DONATIONS, Nicholas Marudas, Auburn Montgomery; Fred Jacobs, Lulea Institute of Technology and Auburn Montgomery.
WHAT FACTORS AFFECT A PROMOTION SYSTEM’S LONG-TERM USE?, Dan Baugher, Pace University; Andrew Varanelli, Pace University; Ellen Weisbord, Pace University.
Key Philosophical Decisions to Consider When Designing an Internship Program, Richard Divine, Central Michigan University; Robert Miller, Central Michigan University; J. Holton Wilson, Central Michigan University; JoAnn Linrud, Minot State University.
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Academic and Business Research Institute
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