Journal of Management and Marketing Research
The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing. Any topic related to management or marketing is appropriate for publication consideration in the journal.
Interim Editor: Dr. Dr. Russell Baker, AABRI Executive Director.
Journal of Management and Marketing Research - Review Board
ISSN Online: 1941-3408, Print: 2327-5340
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JMMR is published by the Academic and Business Research Institute. Please see www.aabri.com/procedures.html for AABRI journal submission procedures.
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Scenario economic impact & marketing implications for south Texas saltwater fishing tournaments, Yeong Nain Chi, University of Maryland Eastern Shore; Marvin G. Lovett, University of Texas - Rio Grande Valley.
Treatise on the importance of “Delivering Superior Customer Value” in today’s market economy, Richard Murphy, Jacksonville University; George Henry Gale Hall, Jacksonville University.
Volume 22 - September, 2018:
Trade from Assyrian Aššur to Anatolian Kaneš in the 19th Century B.C.E., M. Wayne Alexander, Minnesota State University Moorhead; William Violet, Minnesota State University Moorhead.
Comparison of patient, staff, and administrator perspectives of service quality in healthcare, Jerome Christia; Coastal Carolina University; Aaron Ard, University of South Carolina – Salkehatchie.
Cross cultural web design: An examination of user attitudes, Damian Schofield, State University of New York; Michelle Canale, Ahold Delhaize.
The role of human resources in closing the wage gap: example of selected companies, Jillian R. Yarbrough, West Texas A&M University.
Dynamic Social Judgment Scheme (DSJS) with Information Lag: An Agent Based Model, Yundong Huang, Murray State University.
Marketing to Millennials: how to meet their political, social, and practical needs, Lucy L. Henke, University of Louisiana at Lafayette.
Organizational leadership and culture promote tacit knowledge utilization, Evan C. Evans, Memtech Inc.; Patricia A. Castelli, Lawrence Technological University.
An essay on strategic aspects of firm to market communications, Nagasimha Balakrishna Kanagal, Indian Institute of Management Bangalore.
Entrepreneurial success: why the “G gene” may determine whether your business will succeed or fail, Martin Bressler, Southeastern Oklahoma State University; Linda Bressler, Southeastern Oklahoma State University; Mark Bressler, University of Houston-Clear Lake.
Price delegation and the impact on customer loyalty, Derrick Bonyuet, Oklahoma State University.
More than the beach: Using activity-based
segmentation to attract non-beach tourists , Deborah J. C. Brosdahl, University of South Carolina; Rosalind C. Paige,
University of South Carolina Upstate; Thais Nierop, University of Aruba, J.E.
The effects of grievant value, politics and the seriousness of the offense on discipline severity, David G. Meyer, Meyer & Associates; Steve Dunphy, Indiana University Northwest.
Volume 21 - March, 2018:
The effects of training on job satisfaction and service quality among temporary employees: the mediating role of affective commitment, Ping He, Troy University; Hank Findley , Troy University; Robert Wheatley, Troy University.
Understanding the importance of the employee/employer psychological contract, Jillian Ruth Yarbrough, West Texas A&M University.
The role of customer attitudes in building the reputation of a company sponsoring sport events, DongJun Rew, The University of Texas at Rio Grande Valley; Jin-Woo Kim, Georgia Southern University; Yong-Chae Rhee, Washington State University.
Workplace bullying: ignoring the behavior is the same as condoning the behavior, Jillian R. Yarbrough, West Texas A&M University.
An empirical analysis of adolescent shopping motivation and shopping enjoyment, Craig A. Martin, Western Kentucky University.
A theoretical proposal for the emergent hybrid marketing model, David Boon Tiong Koh, University of Liverpool;
Freddy Lee, California State University at Los Angeles.
Small business and Obamacare: A continuous story of uncertainty, Robert J. Lahm, Jr., Western Carolina University; Annika Schauer, Western Carolina University.
Incumbent firms’ response strategies to foreign entrants, Henry Yu Xie, College of Charleston; Qian (Jane) Xie, St. Edward’s University.
Management and marketing:
what do the Girl Scouts and Boy Scouts teach?, Elizabeth L. R. Elam, Western New England University.
The Neo-Weberian contingency theory of innovation, Abhijit M. Patwardhan, Texas A&M International University; John B. Ford, Old Dominion University; George R. G. Clarke, Texas A&M International University.
Minority-owned businesses in the United States: An empirical analysis
, Granville M. Sawyer Jr., Bowie State University; Falih M. Alsaaty, Bowie State University; Tolu Atanda, Bowie State University.
Volume 20 - March, 2017:
An essay on the realm of performance control in marketing strategy, Nagasimha Balakrishna Kanagal, Indian Institute of Management.
When running second wins the race: examining the benefits of
second-mover advantage, Martin S. Bressler, Southeastern Oklahoma State University; C.W. Von Bergen, Southeastern Oklahoma State University.
A primer on marketing automation for instructors
of college-level marketing courses, Paul Chaney, Web Marketing Today; James Pettijohn, Missouri State University.
Loss and extremeness aversion: studying the influence of temporal
distance, Mei-Ching Huang, National Taichung University of Science and Technology; Pei-Hsun Wu, National Taichung University of Science and Technology; Chia-Hsun Lin, National Taichung University of Science and Technology; Yu-Wen Chen, National Taichung University of Science and Technology.
Before they even think it: How high performance teams learn to anticipate critical incidents, Bradley S. Wesner, Sam Houston State University.
Advertising in the Hispanic Market, Robert J. Pellegrino, Florida Memorial University; Kimberly C. Pellegrino, Florida Memorial University; Debra Perkins, Florida Memorial University.
A proposed optional channel for reverse logistics, Marvin Lovett, The University of Texas Rio Grande Valley.
Using LinkedIn Groups for B2B business development: A primer
, Paul Chaney, Practical E-Commerce; James Pettijohn, Missouri State University; Kent Ragan, Missouri State University.
Strategic resource allocation in entrepreneurial businesses during epidemic growth periods
, Dirk J. Primus, Bryant University, Smithfield, RI.
Telecommuting: using personality to select candidates for alternative work arrangements
, Maureen Hannay, Troy University.
Examining the benefits of e-targeted recruitment
, Jillian R. Yarbrough, Texas Tech University.
Show-Me Right to Work: A regional comparison of right to work and non-right to work states
, Kent Bausman, Maryville University; Alden Craddock, Maryville University; Felix Kwan, Maryville University.
Volume 19 - July, 2015:
Student loans at local credit unions: exploring consumer profiles and product features; Sung David Chun, Mercy College of Ohio; Yeojun Caleb Chun, HCR ManorCare; Sock Chung, Eastern Michigan University .
Strategic choices, their implementation, and their effects on workers: Evidence from the auto parts supply sector , David G. Meyer, Meyer & Associates; Steve Dunphy, Indiana University Northwest.
Reverse technology transfer from a dispersed, fragmented value chain , Donald R. Goeltz,
Holy Family University.
Trade in the Ancient Near East: Lagaš, Ur, Larsa, Mari , M. Wayne Alexander, Minnesota State University Moorhead; William Violet, Minnesota State University Moorhead.
Exploring the impact of a short-term study abroad experience on minority business students: implications for marketing educators , Kimberly K. Powell, Southern University and A & M College; Melanie Powell Rey, Southern University and A & M College; Donald R. Andrews, Southern University and A & M College; Ashagre Yigletu, Southern University and A & M College.
Capacity utilization strategies in the milk processing industry in Zimbabwe , Nyamwanza Tonderai, Midlands State University; Mavhiki Severino, Midlands State University; Nyamwanza Lilian, Midlands State University; Chagwesha Munyaradzi,
Midlands State University.
Determinants of choice satisfaction in a high-involvement product choice
, Martin Fassnacht, WHU – Otto Beisheim School of Management; Toni Schmidt, WHU – Otto Beisheim School of Management; Jürgen Pannek, WHU – Otto Beisheim School of Management.
Do they really know their customers? Exploring relationship marketing from the student stakeholder perspective, Kimberly K. Powell, Southern University and A & M College; Melanie Powell Rey, Southern University and A & M College.
Minority marketing students’ perceptions of international groups: implications for international marketing efforts, Kimberly K. Powell, Southern University and A & M College; Melanie Powell Rey, Southern University and A & M College.
The Value of a Non-Traditional Approach to Marketing Education, George Gresham,
Jacksonville University, Angela Mattia, Jacksonville University; Rebecca Rhymes, Jacksonville University.
Marketing oneself: what do small business owners look for when interviewing job candidates?, Monica L. Law, Marywood University.
Empirical examination of sales research: Meta-analysis, social network and nomological network analyses, Chien-Chung Chen, New Mexico Highlands University.
Volume 18 - February, 2015:
Human capital management in Zimbabwean rural schools: A socio-economic analysis, Promise Zvavahera, National University of Science and Technology, Zimbabwe.
An analysis of reliability and resilience in high reliability teams, Bradley S. Wesnser, Sam Houston State University.
Exploring forms of organizational citizenship behaviors (OCB): antecedents and outcomes, Pamela J. Harper, Marist College.
Perceived environmental change as a determinant of managerial information seeking behavior, John Leaptrott, Georgia Southern University; J. Michael McDonald, Georgia Southern University.
Traditional and digital media advertising preference: a descriptive evaluation of Billings, Montana mothers, Anna Talafuse, Montana State University-Billings; Michael G. Brizek, South Carolina State University.
Challenges for MNEs operating in emerging markets, Mohammad Ayub Khan, Tecnológico de Monterrey, México.
The small business promotional mix: Complex choices abound between traditional and social media, Robert J. Lahm, Jr., Western Carolina University; Charles R. B. Stowe, Lander University.
The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior, Desalegn Abraha, University of Skövde, Sweden; Anita Radón, University of Borĺs, Sweden; Malin Sundström, University of Borĺs, Sweden; James Reardon, Monfort College of Business, Greeley Colorado.
Innovation and product innovation in marketing strategy, Nagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.
Moral attentiveness across cultures: A comparative study of the United States and Taiwan, Liz C. Wang, West Chester University of Pennsylvania; Lisa Calvano, West Chester University of Pennsylvania; Ying-Chyi Chou, Tunghai University, Taiwan.
Open-source software business models that create value, Stephen Turner, Known-Quantity.com, part of Turner & Associates, Inc.
Volume 17 - October, 2014:
Adoption of virtual shopping: Using smart phones and QR codes, Mira Almehairi, Zayed University, Dubai, UAE; Tariq Bhatti, Zayed University, Dubai, UAE.
Pricing - Improving teaching content and relevancy in undergraduate textbooks, Jitendra Tewari, Northeastern State University of Oklahoma; Siddhaartha Mutt, Northeastern State University of Oklahoma.
Differences between male and female communications and conflict management styles in virtual teams, Kimberly Furumo, University of Hawaii at Hilo; Mark Buxton, University of Illinois Springfield; Emmeline de Pillis, University of Hawaii at Hilo; Kerrilynn Higa, University of Hawaii at Hilo; Hannah Furumo, University of Hawaii at Hilo.
Evolving corporate social responsibility on the international scene, Iraj Mahdavi, National University.
Domestic violence and the workplace: The employer’s legal responsibilities, Kelly Mollica, The University of Memphis; Carol Danehower, The University of Memphis.
The effect of merging of government ministries in Zimbabwe, Promise Zvavahera, National University of Science and Technology, Zimbabwe.
A synergistic approach to small business entrepreneurship, Lindle Hatton, California State University Sacramento.
Body image and ethnicity: A qualitative exploration, Diana L. Haytko, Florida Gulf Coast University; R. Stephen Parker, Missouri State University; Carol M. Motley, The University of Alabama at Birmingham; Ivonne M. Torres, New Mexico State University.
Implemented strategy in the automobile parts supply sector: Direct and indirect effects on performance, David G. Meyer, Meyer & Associates; Steve Dunphy, Indiana University Northwest.
Age harassment: How hostile does it have to be?, Henry Findley, Troy University; Eva Dodd-Walker, Troy University; James Orendorff, Troy University; Judson Edwards, Troy University.
Evaluating the usability of SAFEER e-services implemented by the Saudi Arabian Cultural Mission (SACM) in the USA, Wafi Albalawi, King Saud University.
Do celebrities influence buying habits?, James B. Bexley, Sam Houston State University.
Volume 16 - August, 2014:
Mobile phone service recovery: Its reflection on post-complaint behaviour, Hart O. Awa, University of Port Harcourt; Ogwo E. Ogwo, Abia State University; Ojiabo Ukoha, University of Maryland.
A survey review in conflict management strategies: The case study for selected hotels in Turkey
, Mohamad Sepehri, Jacksonville University; Orhan Batman, The University of Sakarya; Said Kingir, The University of Siirt; Özgür Arpaci, Tourism Administration Executive.
Alliance portfolio characteristics and firm performance, Donald R. Goeltz, Holy Family University.
A partial theory of holistic firm-level marketing capability: An empirical investigation, Abhijit M. Patwardhan, Texas A&M International University.
Hold‘em or fold’em’: Shareholder reaction following the adoption of anti-internet gambling legislation, Robert D. Evans, Jr., Texas A&M International University.
Obamacare and small business: delays and “glitches” exacerbate uncertainty and economic consequences, Robert J. Lahm, Jr., Western Carolina University.
Measuring Chinese students’ attitudes toward the marketing program, Nasim Z. Hosein, Northwood University.
Managing cross-understanding: An extension of cross training, Bradley S. Wesner, Sam Houston State University.
Student plagiarism: A comparison between a for-profit and a non-profit university, Phillip D. Coleman, Western Kentucky University; John K. Atkinson, Western Kentucky University.
The marketing major and Hispanic students: An occupational stereotype?, Suzanne N. Cory, St. Mary’s University.
Conceptualizing objective setting and metrics in marketing strategy , Nagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.
Who killed John Wanamaker?, Marvin G. Lovett, The University of Texas at Brownsville; Gerardo A. Miranda, The University of Texas at Brownsville.
Volume 15 - April 2014:
Augmenting null hypothesis significance testing in marketing research, Steven A. Taylor, Ph.D., Illinois State University; Myoung Jin Kim, Ph.D., Illinois State University; Chiharu Ishida, Ph.D., Illinois State University; Jamie R. Mulligan, Ph.D., Illinois State University.
Issues on Female Academia: A Cross-sectional Research in Iran, Shamsalsadat Zahedi, Allameh Tabataba’I University, Tehran, Iran.
Reflective team strategic competences, knowledge management practices and their influence on team performance, Kibedi Kasawo Henry, Kyambogo University, Kampala, Uganda.
Revisiting common sense leadership: A Chinese perspective, Jon K. Webber, University of Phoenix; Gregory W. Goussak, Ashford University; Elliot M. Ser, Florida Atlantic University; Jan Yang, University of Phoenix.
A cross country comparison of best practices in recruitment and selection, Greg Vickers, Georgia Southern University; Michael McDonald, Georgia Southern University; Jan Grimes, Georgia Southern University.
Learning the hard way vs. vicarious learning: Post crisis learning for small business, Dennis Huzey, Felician College; Stephen C. Betts, William Paterson University; Vincent Vicari, Bergen County Small Business Development Center.
Reasonable accommodations and the ADA: The impact of technology, Thomas G. Roberts, William Paterson University; Stephen C. Betts, William Paterson University; Dennis Huzey, Felician College.
Strategies for advancing organizational innovation, Charles R. B. Stowe, Lander University; Doug Grider,
An empirical investigation: Best practices within error reporting systems in acute care hospitals in Pennsylvania, Monica L. Law, Marywood University.
Resource dependency & transaction costs: investigating recent mergers in the US rental-car industry, Matthew R Peters, Southern Illinois University.
How social media is influencing the job search process, Matthew Stollak, St. Norbert College; Amy Spielbauer Vandenberg, St. Norbert College; Nathan Felhofer, St. Norbert College; Patrick Sutherland, St. Norbert College.
Building the winning organization through high-impact hiring, Martin S. Bressler, Southeastern Oklahoma State University.
Volume 14 - February 2014: (order printed edition)
A model of relevant antecedents and outcome variables for cause-related marketing, Diane R. Edmondson, Middle Tennessee State University; Barbara A. Lafferty, University of South Florida.
Identifying optimal communication mix for strategic destination image formation: a case study of Austria, Lisa Marie Assante, Southern Utah University; Sophitmanee Sukalakamala, Southern Utah University; Hsing Ivan Wen, University of Hawaii at Manoa; Dorothy A. Knudson; Henderson Hospitality Management, Inc.
Corporate war: live, useful tools in strategizing to a higher ground, Gladys Ruvimbo Ndoda, Chinhoyi University of Technology; Isaac C. Chaneta, University of Zimbabwe.
Attitudes toward Facebook advertising, Ville Lukka, Bangkok University; Paul T.J. James, Bangkok University.
Brand name strategies at universities: Comparison of three distinct naming strategies, Volkan Dogan, Eskisehir Osmangazi University, Turkey.
Consumers’ attitude towards online shopping Factors influencing employees of crazy domains to shop online, Saad Akbar, Bangkok University; Paul TJ James, Bangkok University.
The Church of Mac:
exploratory examination on the loyalty of Apple customers, Caroline Pinson, University of South Carolina; Deborah J. C. Brosdahl, University of South Carolina.
B2G: Systems Approach for Government Marketing Plans, Ronald Shehane, Troy University; Steven Sherman, Troy University.
Explaining corporate entrepreneurship: a contemporary literature investigation, Michael G. Brizek, South Carolina State University.
“Spreading the good word”: toward an understanding of brand evangelism, Samuel K. Doss, Florida Institute of Technology.
The effects of sensory marketing on the implementation of fast-food marketing campaigns, Natalia Buitrago Hinestroza, Bangkok University; Paul TJ James, Bangkok University.
An evaluation of the effectiveness of performance management systems on service delivery in the Zimbabwean civil service, P. Zvavahera, National University of Science and Technology, Zimbabwe.
Volume 13 - May, 2013: (order printed edition)
Emotional labor strategies, customer cooperation and buying decisions, Chaoying Tang, Chinese Academy of Sciences; Craig R. Seal, California State University, San Bernardino; Stefanie E. Naumann, University of the Pacific.
Review and assessment of past empathy scales to measure salesperson’s empathy, Duleep Delpechitre, University of Louisiana at Lafayette.
Constructive challenge: employee voice, helpfulness and task performance on organizational rewards, D. Scott Kiker, Auburn University, Montgomery; Mary B. Kiker, Auburn University, Montgomery; Michael Perry, Auburn University, Montgomery.
The rise and fall of virtual reality retailing in Second Life: an avatar’s perspective
, Ronald Kuntze, University of Tampa; Theresa R. Crudele, University of Tampa; Daniel Reynolds, University of Tampa; Erika Matulich, University of Tampa.
Bozos, yoyos, bimbos, and heroes: The role of focus and competence in defining change agent styles, W. Scott Sherman, Texas A&M University-Corpus Christi.
Risk perception and internet shopping: comparing United States and Saudi Arabian consumers, Deborah J. C. Brosdahl, University of South Carolina; Moudi Almousa, King Saud University.
“Say-on-pay” proxies in the banking industry, Michael A. Yahr, Robert Morris University.
Study on banner advertisement type and shape effect on click-through-rate and conversion, Eetu Kuneinen, Bangkok University.
The effect of order of prices on customers’ confidence levels, Komal S. Karani, Lamar University;
Katherine Fraccastoro, Lamar University; Jeremy Shelton, Lamar University.
Purchasing behaviors of the consumers based on ethnic identities in Turkey, Meltem Nurtanis Velioglu, Abant Izzet Baysal University; Sureyya Karsu, Abant Izzet Baysal University;
Meftune Ozbakir Umut, Abant Izzet Baysal University.
Promotions as market transactions , Nagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.
Pitching a fit with the sound of music in a sponsor development plan for a nonprofit community concert association, Carmen C. Reagan, Austin Peay State University; William Rayburn, Austin Peay State University.
Volume 12 - February, 2013: (order printed edition)
Determining optimal scales in studies of JPSSM, Chien-Chung Chen, Stillman College.
Temporal aspects of job mobility: A comparison of traditional and survival analysis, Tae Heon Lee, North Carolina Central University.
Curiosity as a moderator of explanation effects on counterproductive outcomes, John C. Shaw, Jacksonville University; Matrecia James, Jacksonville University.
Consumers and credit cards: A review of the empirical literature, Phylis M. Mansfield, Penn State University – Erie; Mary Beth Pinto, Penn State University – Erie; Cliff A. Robb, University of Alabama.
Conceptualization of perceived value pricing in strategic marketing, Nagasimha Balakrishna Kanagal, Indian Institute of Management Bangalore.
The age wave crests during economic crisis: new challenges for older workers, Marilyn Macik-Frey, Nicholls State University.
Dynamic capabilities or positioning? Integrating environmental and resource-led antecedents of firm performance, Sam Basu, William Paterson University; Raza Mir, William Paterson University; Sia Nassiripour, William Paterson University; Hannah Wong, William Paterson University.
Crafting enterprise strategy while managing employee rights, Lindle Hatton, California State University Sacramento.
Influences on the buying behavior of purchasing commercial housing in Nanning city of Guangxi province, China, Qiuxue Luo, Bangkok University, Thailand; Paul TJ James
Bangkok University, Thailand.
Social media: an emerging dimension of marketing communication, Noor Raihan Ab Hamid, Universiti Tun Abdull Razak; Romiza Md Akhir, UNITAR International University; Aw Yoke Cheng, Asia Pacific University.
Ability to differentiate and its impact on employment interview decision-making, Sharon L. Segrest
University of South Florida St. Petersburg; Philip J. Trocchia, University of South Florida St. Petersburg; Mary Jo Jackson, University of Tampa.
Physical attractiveness: uncertainty of the presumptive causal direction, Gordon Patzer, Roosevelt University.
Volume 11 - September, 2012: (order printed edition)
The cycle of births and deaths of U.S. employer micro firms, Falih M. Alsaaty, Bowie State University.
Source engine marketing: a preliminary empirical analysis of web search data, Bruce Budd, Alfaisal University.
How small businesses master the art of competition through superior competitive advantage, Martin S. Bressler, Southeastern Oklahoma State University.
Leadership decision-making utilizing a strategic focus to enhance global achievement, Scott Ballantyne, Alvernia University.
Machine tool sector: some evidence from Italian manufacturing, Simone Poledrini, University of Perugia, Italy.
Exploring relationships between demographic variables and social networking use, Ron Lennon, University of South Florida Sarasota-Manatee; Randall W. Rentfro, University of Tampa; James M. Curran, University of South Florida Sarasota-Manatee.
Roles of community satisfaction and community attachment in the out-migration of rural residents, Jamye Long, Delta State University; Sam Faught, University of Tennessee at Martin; Cooper Johnson, Delta State University.
Attitudes of Hispanic versus Caucasian parents towards booster seat usage, M. Meral Anitsal, Tennessee Tech University; Ismet Anitsal, Tennessee Tech University; Kevin Liska, Tennessee Tech University.
A conceptual model of reference price formation for consumer services, J. Barry Dickinson, Holy Family University; Carleen D. Dickinson, Rowan University.
Grounded theory: Its use in recruitment and retention; Jamye E. Long, Delta State University.
Symbiotic marketing: a network perspective; J. Barry Dickinson, Holy Family University.
Detecting moderator effects on construct relationships in empirical sales research: a meta-analysis; Chien-Chung Chen, Stillman College.
Volume 10 - May, 2012: (order printed edition)
Information systems as a strategic partner in organizational performance
, Cleophus Gaines, Troy University; David Hoover, Troy University; William Foxx, Troy University; Tish Matuszek, Troy University; Rodger Morrison, Troy University.
Measuring the Purchase Intention of Visitors to the Auto Show, Nasim Z. Hosein, Northwood University.
Franchising and the Impact of McDonald's, Steve Gerhardt, Tarleton State University; DanDudley, Tarleton State University; Samuel Hazen, Tarleton State University.
What is the right supply chain for your bundle? A conceptual framework, Ahmet Ozkul, University of New Haven.
Theorization of the open source software phenomenon: a complex adaptive system approach, Raj Agnihotri, William Paterson University; Murali Shanker, Kent State University; Prabakar Kothandaraman, William Paterson University.
Institutional profile, absorptive capacity and internalization of international joint venture foreign parent organizational practices in the African context, Olumide Ijose, Governors State University.
Is a sense of win-win in seller-buyer relationships related to perceived predation?, Olivier Mesly, University of Québec in Outaouais.
Expanding direction-of-comparison theory and its applications for political advertising practitioners, Paul W. Clark, Coastal Carolina University; Monica B. Fine, Coastal Carolina University.
The Reading Motives Scale: a confirmatory factor analysis with marketing applications, R. Nicholas Gerlich, West Texas A&M University; Kristina Drumheller, West Texas A&M University; Marc Sollosy, West Texas A&M University.
Efficiency metrics for nonprofit marketing/fundraising and service provision – a DEA analysis, Linda L. Golden, University of Texas at Austin; Patrick L. Brockett, University of Texas at Austin; John F. Betak, University of Texas at Austin; Karen H. Smith, Texas State University-San Marcos; William W. Cooper, University of Texas at Austin.
Core qualities of successful marketing relationships, Kaylene C. Williams, California State University, Stanislaus.
Value creation and appropriation at the top, Yu-Kai Mike Wang, Soochow University; Aya Chacar, Florida International University.
Volume 9 - March, 2012: (order printed edition)
Agricultural risk management in the Northern Coastal Plains of South Carolina, Nick Hucks, Horry Telephone Cooperative; Von Todd, Horry Telephone Cooperative; Robert B. Burney, Coastal Carolina University; Thomas W. Secrest, Coastal Carolina University.
Performance Appraisal in the Workplace, Kenneth Chukwuba, Walden University.
The role of public intellectuals in shaping economic development policy debates, Terry W. Mullins, University of North Carolina at Greensboro; M. Gale Blalock, University of Evansville.
Corporate wikis underground: An investigation of motivation and collaborative engagement, Deborah A. Gears, Ph.D., Rochester Institute of Technology.
Determining employment relationships under federal and state law: why should employers worry?, Gerald E. Calvasina, Southern Utah University; Richard V. Calvasina, University of West Florida; Eugene J. Calvasina, Southern University.
Consideration set of automobiles: Purchase feedback and exclusivity in formation, Jung Seek Kim, Edinboro University; Brian T. Ratchford, University of Texas at Dallas.
The learning organization: from dysfunction to grace, Jeff Haldeman, Webster University.
Beyond e-commerce retail consumer attitudes and behavioral intentions, C. Michael Powell, North Georgia College & State University.
Managing Value Chain Strategy, Peter H. Antoniou, California State University San Marcos; Catherine E. Levitt, California State University at Los Angeles; Cynthia Schreihans, California State University San Bernardino.
A generation lost: the reality of age discrimination in today’s hiring practices, Thomas H. Butler, Alvernia University; Beth A. Berret, Alvernia University.
Online bookstore - A new trend in textbook sales management for services marketing, Prathamesh Muzumdar, The University of Texas at Arlington.
The value proposition of small businesses: economic engines for job creation, Ray M. Valadez, Pepperdine University.
Volume 8 - September, 2011: (order printed edition)
The critical influence of customer food perceptions on overall theme park evaluations, Gary Geissler, University of Arkansas at Little Rock; Conway Rucks, University of Arkansas at Little Rock.
Modeling the effects of new venture strategy on the environment, Lindle Hatton, California State University Sacramento.
A normative view of the role of middle management in the implementation of strategic change, Rosalie Kuyvenhoven, Turner Consulting; W. Christian Buss, State University of New York/University at Albany.
The Role of authenticity in relationship marketing, J. Barry Dickinson, Holy Family University.
The effects of nonprofit organization-specific factors on governmental support to nonprofit organizations, Nicholas Marudas, Auburn Montgomery; Fred Jacobs, Auburn Montgomery.
Brand equity, marketing strategy, and consumer income: A hypermarket study, Hui-Chu Chen, TransWorld University; Robert D. Green, Lynn University.
Special event management and event marketing: A case study of TKBL all star 2011 in Turkey, Huseyin Kose, Anadolu University; Mehpare Tokay Argan, Bilecik University; Metin Argan, Anadolu University.
The Wheel of Retailing revisited: toward a “Wheel of e-Tailing?”, Victor J. Massad, Kutztown University of Pennsylvania; Mary Beth Nein, Kutztown University of Pennsylvania; Joanne M. Tucker, Shippensburg University.
A research agenda for investigating the effectiveness of branding in virtual reality, Julie M. Pharr, Tennessee Tech University.
Economic performances of U.S. non-profit hospitals using the Malmquist productivity change index, Chul-Young Roh, City University of New York/Lehman College; Changsuh Park, Soongsil University, M. Jae Moon, Yonsei University.
Consumer attitudes and perceptions concerning active adult communities: an exploratory study, Donald Bernstein, Roosevelt University; Marshall Ottenfel, Roosevelt University; Carl Witte, Roosevelt University.
The C.A.L.M. method of mass product distribution: An update & comparative analysis, Marvin G. Lovett, The University of Texas at Brownsville; Irma S. Jones, The University of Texas at Brownsville.
Volume 7 - April, 2011: (order printed edition)
Motivation and monetary incentives: A closer look, Susan DelVecchio, East Carolina University; Judy Wagner, East Carolina University.
Revisiting economizing as a fundamental strategy, Isaac Wanasika, University of Northern Colorado.
A mediating influence on customer loyalty: The role of perceived value, Mei-Lien Li, Lynn University; Robert Green, Lynn University.
An empirical investigation of manufacturing Chinese private labels, Wei Song, Thompson Rivers University.
Manufacturing firms and hyperinflation- survival options: the case of Zimbabwe manufacturers (2005-2008), Samuel Gumbe, University of Zimbabwe; Nyasha Kaseke, University of Zimbabwe.
Social capital and music entrepreneurship, Nancy Rossiter, Jacksonville University; Peter Goodrich, Providence College; John Shaw, Jacksonville University.
The transference of brand attitude: the effect on the celebrity endorser, Samuel Doss, Florida Institute of Technology.
An analysis of cultural impact on international business performance via foreign market entry mode: case of South Korean MNCs, Cheong-A Lee, Pusan National University; Ho-Yeol Bang, Pusan National University; Jong Wook Ha, Columbus State University; Joo Young Lee, The University of West Alabama; Young Hee Yun Kim, Tuskegee University.
Management information systems and business decision making: review, analysis, and recommendations, Srinivas Nowduri, Bloomsburg University of Pennsylvania.
Product placement effectiveness: revisited and renewed, Kaylene Williams, California State University, Stanislaus; Alfred Petrosky, California State University, Stanislaus; Edward Hernandez, California State University, Stanislaus; Robert Page, Jr., Southern Connecticut State University.
First-mover advantages: flexible or not?, Bin Shao, West Texas A&M University.
Success factors and cost management strategies for logistics outsourcing, George N. Kenyon, Lamar University; Mary J. Meixell, Quinnipiac University.
Volume 6 - January, 2011: (order printed edition)
Effective customer relationship management of health care: a study of hospitals in Thailand, Bunthuwun Laohasirichaikul, Siam University; Sirion Chaipoopirutana, Assumption University; Howard Combs, San Jose State University.
Human resource management policy and practice issues and medical marijuana, Gerald Calvasina, Southern Utah University.
Chinese and U.S. consumers’ perceptions of the effectiveness of celebrity athlete endorsers, Allen Schaefer, Missouri State University; R. Stephen Parker, Missouri State University; Diana Haytko, Florida Gulf Coast University.
Diffusion and experience curve pricing of new products in the consumer electronics industry, Tarique Hossain, California State Polytechnic University, Pomona.
Aligning program offerings and academic research with business needs for closely held business, Stephen Betts, William Paterson University; Mahmoud Watad, William Paterson University; Elizabeth McCrea, Seton Hall University.
Entrepreneurial intuition, an empirical approach, Frank La Pira, ESC St Etienne, France.
Formal and informal surveillance and competitiveness of shopping centers in Nordic countries, Sami Kajalo, Aalto University; Arto Lindblom, Aalto University.
Strategic alliances with competing firms and shareholder value, Candace Ybarra, Chapman University; Thomas Turk, Chapman University.
An application of the marketing concept in health-care services planning: a case report, Donald Eckrich, Ithaca College; Warren Schlesinger, Ithaca College.
Lost in transition? The human influence on marketing’s emerging service-dominant logic, R. Zachary Finney, University of South Alabama; Deborah F. Spake, University of South Alabama; Treena Gillespie Finney, University of South Alabama.
Research trends in the Academy of Management publications, Jeffrey A. Miles, University of the Pacific; Stefanie E. Naumann, University of the Pacific.
Pioneering a rural hospitality research center: examining best practices and stakeholder perceptions, Lisa Marie Assante, Southern Utah University; Whitney Johnston Mulaj, Wynn Resorts; Emmett Steed, Southern Utah University.
Volume 5- June, 2010: (order printed edition)
The worth of sport event sponsorship: an event study, Jin-Woo Kim, The University of Texas at Arlington.
Cerveceria Cauhtemoc-Moctezuma: selecting countries for a global expansion effort, Richard Connell, University of New South Wales at the Australian Defense Force Academy.
Constructive deviance: striving toward organizational change in healthcare, Dana Robbins, The University of Tampa; Bella Galperin; The University of Tampa.
Strategic human resource management, small and medium sized enterprises and strategic partnership capability, Olumide Ijose, Slippery Rock University of Pennsylvania.
Evolution and development of metro-casinos, Denis Rudd, Robert Morris University; Richard Mills, Robert Morris University; Stanko Racic, Robert Morris University.
Linking marketing activities to shareholder value: philosophical and methodological issues, Jin-Woo Kim, University of Texas at Arlington; Michael Richarme, University of Texas at Arlington.
The role of leadership between the employees and the organization: a bridge or a ravine? -an empirical study from China, Pan Jing-zhou, Qufu Normal University; Zhou Xiao-xue, Qufu Normal University; Zhou Xia-qing, Jinan Engineering Vocational Technical College.
Hospital management reform: a step to healthcare reform, R. Peter Heine, Stetson University; E. Nick Maddox, Stetson University.
Indoor multimedia network model and remote control in e-advertising in international business; Mislav Šimunic, University of Rijeka, Croatia; Elvis Mujacevic, University of Rijeka, Croatia, Ljubica Pilepic, University of Rijeka, Croatia.
Numbers, quantification, and the amplification of weak strategic signals; John Mankelwicz, Troy University – Southeast Region; Robert Kitahara, Troy University – Southeast Region.
M and A performance improvement: A non-traditional view; Richard Connell, University of New South Wales at the Australian Defence Force Academy.
Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures; Yuvay Jeanine Meyers, Howard University.
Volume 4 - March, 2010: (order printed edition)
Founder human capital and small firm performance: an empirical study of founder-managed natural food stores, Gerry Segal, Florida Gulf Coast University; Dan Borgia, Florida Gulf Coast University; Jerry Schoenfeld, Florida Gulf Coast University.
Preparing the next generation for the family business: relational factors and knowledge transfer in mother-to-daughter succession, Nancy Higginson, Fort Lewis College.
Understanding total cost ownership issues from a value analysis perspective, Harash Sachdev, Eastern Michigan University.
Propositions for investigating adoption and diffusion of the magnet hospital concept through the lenses of organization theory, Tom Sanders, University of Montevallo.
Circadian rhythms and their effects on advertising recall , Nora Martin, University of South Carolina; Diane Prince, Clayton University.
The millennials and money management, B. Andrew Cudmore, Florida Institute of Technology; John Patton, Florida Institute of Technology; Kemble Ng, Florida Institute of Technology; Charles McClure, Florida Institute of Technology.
E-personalization and online privacy features: the case with travel websites, JungKook Lee, Indiana University Purdue University Columbus; Xinran Lehto, Purdue University.
The Choice between Front-Loaded and Rear-Loaded Coupons for New Brands, Rong Chen, Tsinghua University; Xue Bai, Tsinghua University; Feng He, University of Science and Technology Beijing.
Employer obligations versus fulfillment and the effects on organizational citizenship and innovative work, Sandra Newton, Sonoma State University; Linda Nowak, Sonoma State University.
Marketing practices of hotels and resorts in ChiangMai: a study of products, pricing, and promotional practices, Chonlada Sangkaworn, Ramkhamhaeng University; Bahaudin Mujtaba, Nova Southeastern University.
A comparison of the validity of interviewer-based and online-conjoint analyses, Andreas Klein, University of Duisburg-Essen; Katrin Nihalani, University of Duisburg-Essen; Krish S. Krishnan, Indiana University of Pennsylvania.
Infusing value: application of historical management concepts at a modern organization, Andrew Clem, Nova Southeastern University; Bahaudin Mujtaba, Nova Southeastern University.
Volume 3 - January, 2010: (order printed edition)
Converse’s Breaking-Point Model Revised, Steven Anderson, Austin Peay State University; John Volker, Austin Peay State University; Michael Phillips, Austin Peay State University.
Ethnography in Product Design - Looking for Compensatory Behaviors, Paul Skaggs, Brigham Young University.
What Management and Quality Theories Are Best for Small Businesses?, Mildred Golden Pryor, Texas A&M University-Commerce; Leslie Toombs, University of Texas at Permian Basin; Donna Anderson, Texas A&M University-Commerce; J. Chris White, ViaSim.
Public Administration and Economics: Twin- Sciences That [Should] Go Together for Rounded-Knowledge?, Mashupye Herbet Maserumule, Tshwane University of Technology, Soshaguve Campus, South Africa; Polly Mashigo, Tshwane University of Technology, Ga-Rankuwa Campus, South Africa.
Elvis: Dead and Loving It - The Influence of Attraction, Nostalgia, and Risk in Dead Celebrity Attitude Formation, Robert D. Evans, Jr., Texas A&M International; Phillip M. Hart, University of Memphis; John E. Cicala, University of Memphis; Dan L. Sherrell, University of Memphis.
States, firms, and the structure of market risk, Barbara Weiss, The University of Tampa.
Fragrance in the workplace: what managers need to know, Christy De Vader, Loyola University of Maryland.
The case for rail transportation of hazardous materials, H. Barry Spraggins, University of Nevada, Reno.
Does level of education influence psychological traits? Evidence from used car entrepreneurs, Donatus Okhomina; Fayetteville State University.
The impact of contingent time off on productivity in a small manufacturing environment, Diane Lockwood, Seattle University; Colette Frayne , California Polytechnic State University, Harriet Stephenson, Seattle University; J. Michael Geringer, California Polytechnic State University.
An empirical investigation of the adoption behavior of technological service innovation, David Smith, Palm Beach Atlantic University; Edgar Langlois, Palm Beach Atlantic University; Marius Lazau, Palm Beach Atlantic University.
Designing for knowledge worker retention & organization performance, Klara Nelson, The University of Tampa; Joseph E. McCann, Jacksonville University.
Volume 2 - May, 2009: (order printed edition)
DIVERSITY IN WORKPLACE CAUSES RISE IN UNIQUE EMPLOYEE BENEFITS AND CHANGES IN CAFETERIA PLANS, Gayle White, Southern Arkansas University.
The Transitions of Managers into Newly Acquired Organizations, Donnie Smith, California State University - Fullerton.
Examining Role Model and Information Source Influence on Breed Loyalty: Implications in Four Important Product Categories, Paul Clark. Indiana State University; Jay Page, Mississippi State University.
Category Width and New Household Technology Adoption: Developments of the Measures, Donald W. Eckrich, Ithaca College; Michael McCall, Ithaca College.
THE STRUCTURE OF ONLINE MARKETING COMMUNICATION CHANNELS, Robert Owen, Texas A&M University-Texarkana; Patricia Humphrey, Texas A&M University-Texarkana.
Measuring the Emotional Quality of Products: How Entrepreneurial Firms Can Efficiently and Effectively Improve New Product Development Practices, Brooke Envick, St. Mary’s University; Eileen Wall-Mullen, St. Mary’s University.
How Religion Has Embraced Marketing and the Implications for Business, Ann Kuzma, Minnesota State University, Mankato; Andrew Kuzma, Yale University; John Kuzma, Minnesota State University, Mankato.
Determinants of Booster Seat Usage: What Makes Parents Commit to Using Booster Seats On A Regular Basis , M. Meral Anitsal, Tennessee Tech University; Ismet Anitsal, Tennessee Tech University; Kevin Liska, Tennessee Tech University.
A Conceptual Framework for Designing Localized Business Websites
, Ali Al-Badi, Sultan Qaboos University, Al-Khoud, Sultanate of Oman; Syed Naqvi, Sultan Qaboos University, Al-Khoud, Sultanate of Oman.
The Impact of Crime on Business: A Model for Prevention, Detection & Remedy
, Martin Bressler, Houston Baptist University.
Runway Incursions: Airport Movement Area Driver Training Demographics Suggests Revisions to Airport Driver Training Methods, William Rankin, University of Central Missouri; John Cokley, University of Queensland.
Role of Relationship Marketing in Competitive Marketing Strategy, Nagasimha Kanagal, Indian Institute of Management, Bangalore.
Volume 1 - December, 2008: (order printed edition)>
Green Advertising and Environmentally Responsible Consumer Behaviors: Linkages Examined, Diana L. Haytko, PhD, Missouri State University; Erika Matulich, PhD, University of Tampa.
The Economic Impact of Women-Owned Businesses in
Northeast Florida, Hassan Pordeli, Jacksonville University; Gordon McClung, Waynesburg University; Gwen Martin
Center for Women Business Research.
Personal Liability and Human Resource Decision Making, Gerald E. Calvasina, Southern Utah University; Richard V. Calvasina, University of West Florida; Eugene J. Calvasina, Southern University.
Team-Based Approaches to Compliance with Section 404 of the Sarbanes-Oxley Act, Lois Bryan, Robert Morris University; Michael Yahr, Robert Morris University; Daniel Rota, Robert Morris University.
Factoring for X: An Empirical Study of Generation X’s Materialistic Attributes, Nora Martin, University of South Carolina; Diane Prince, Clayton State University.
Individual Differences and Workplace Spirituality: The Homogenization of the Corporate Culture, T. Winters Moore, East Tennessee State University.
Reactions to Different Levels of Personalization of Feedback: Moderating Effect of Individualism, Feruzan Syrus Irani, Auburn University.
Utilizing the Organizational Leadership Assessment
as a Strategic Tool for Increasing the Effectiveness of Teams within Organizations, Justin Irving, Bethel University.
Social/Interpersonal Skills in Business: In Field, Curriculum and Student Perspectives, Marvin Lovett, University of Texas at Brownsville; Irma Jones, University of Texas at Brownsville.
IMPACT OF ORGANIZATIONAL SIZE MEASURES ON RELATIONSHIP BETWEEN ORGANIZATIONAL INEFFICIENCY AND DONATIONS, Nicholas Marudas, Auburn Montgomery; Fred Jacobs, Lulea Institute of Technology and Auburn Montgomery.
WHAT FACTORS AFFECT A PROMOTION SYSTEM’S LONG-TERM USE?, Dan Baugher, Pace University; Andrew Varanelli, Pace University; Ellen Weisbord, Pace University.
Key Philosophical Decisions to Consider When Designing an Internship Program, Richard Divine, Central Michigan University; Robert Miller, Central Michigan University; J. Holton Wilson, Central Michigan University; JoAnn Linrud, Minot State University.
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Academic and Business Research Institute
P.O. Box 2235, Ponte Vedra Beach, FL, 32004, USA
Phone - (904)435-4330
Dr. Russell Baker, AABRI Executive Director